Longines watches contribute its timing expertise in these disciplines at many top-level international events. It is the official timekeeper for major international equestrian competitions, as well as for the famous race at Royal Ascot in England. Longines also times the World Rhythmic Gymnastics Championships and the World Artistic Gymnastics Championships, two competitions that particularly express the brand's unyielding passion for elegance. The company is also the official timekeeper for the French Tennis Championships at Roland Garros, one of the world's four Grand Slam tournaments. Longines is also present on the 'White Circus', timing numerous Alpine ski events in various places.

To embody Longines watches values of tradition, elegance and performance, Longines has appointed several Ambassadors of Elegance. These are celebrities whose personalities correspond to the brand's image, such as the famous tennis couple Andre Agassi and Stefanie Graf, the Indian actress Aishwarya Rai Bachchan, the Chinese star Aaron Kwok Fu Shing, the Russian actor Oleg Menshikov and the Lithuanian actress Ingeborga Dapkunaite. Other Longines Ambassadors of Elegance include the models Denise Keller and Chi Ling Lin, and the German actor Peter Lohmeyer.

The watch making brand has also entrusted its reputation to sportsmen and-women who actively personify its most cherished values in competition. The Norwegian skier Aksel Lund Svindal, the Swiss riders Jane Richard and Markus Fuchs, the gymnast Shawn Johnson, and the Chinese men's gymnastics team are all Longines Ambassadors of Elegance. So we can realize the Longines watches are so popular and noble.